Hottest 100 with The Hop Shop
Frankston’s favourite bar and bottle-o, The Hop Shop, is defined by its passionate community and focus on indie brews. I began managing its social media in July 2025, implementing strategy and content planning to the venue’s online presence. In January 2026, I coordinated the shops’ inaugural listening party for Triple J’s Hottest 100, fundraising for Mobilise.
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The Hop Shop is hosting a Hottest 100 listening event, celebrating Aussie music in a way that feels authentic to both Triple J culture and the shop’s existing vibe.
Aiming to raise over $500 for Mobilise, inspired by Triple J’s own charity mission
Event promotion should have strong calls to action, emphasising content shares
The venue should have an overall increase in January Long Weekend traffic and trade
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I coordinated 3 main features for the event - online promotion, IRL activities and fundraising initiatives.
Led a 2-week digital campaign for the event, using a combination of stories, static posts and reels
Created incentivised Bingo cards for customer participation during the countdown
Worked with bar managers to develop a fundraising, limited-edition cocktail
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26k campaign views
24% of all interactions were shares
$1.3k raised for Mobilise
100+ Countdown Bingo participants
Fully booked venue on a traditionally low-traffic weekend
Promo Reel
I shot and edited this 14-second Instagram reel using an iPhone and CapCut, posted with @imaginefrankston.
Promo Stories
Instagram stories I created to promote and document the event, using a mix of professional finishing, graphic design, UGC-style posting.
Launch Post
“Shoulda been higher? Shoulda been at the Hop Shop. We’re hosting our inaugural Hottest 100 listening party on Saturday, Jan 24.
Profits from the day are headed to the official Hottest 100 charity partner, @wearemobilise - who work to solve homelessness and create opportunities across the country.
Expect drink specials, countdown bingo and Australia’s favourite tuuuunes of 2025.”
Debrief Reel
“After a ripper Hottest 100 Day, we’ve donated $1.25k to @wearemobilise - all because you guys love tequila and a good cause.
All Watermelon Margarita profit from the weekend is making change in Australia. This donation covers 2 months of housing for people doing it really tough.
Cheers to everyone who came on Saturday to hang out, get behind Aussie music, and have a life-changing watermelon marg. 🍉🍻”